Cho Tot · 2017
THE GAP
Buying on Cho Tot wasn’t difficult.
Believing it was easy — was difficult.
For those on the edge, assurance mattered more than features.
THE INSIGHT
Desire doesn’t need logic.
It needs immediacy.
If people could see how fast a want becomes a win, hesitation would disappear.
THE MOVE
Turn simplicity into a story.
Make the process as memorable as the desire itself.
THE IDEA
Yours in 1, 2 & 3.
A series of quirky films showing how any want — big or small, sensible or silly — can be fulfilled in just three steps.
Absurd, relatable motivations became the hook.
From everyday cravings to a lonely dog looking for a companion, each story landed the same truth: find it, contact, close.
That’s it.
THE OUTCOME
The message spread fast.
• Millions of views and shares across platforms
• Strong recall for the three-step buying process
• Increased buyer activity driven by clarity and humour
Cho Tot didn’t simplify buying.
It made it feel inevitable.
The ‘Yours in 1, 2 & 3’ Campaign
Cho Tot · 2017
THE GAP
Buying on Cho Tot wasn’t difficult.
Believing it was easy — was difficult.
For those on the edge, assurance mattered more than features.
THE INSIGHT
Desire doesn’t need logic.
It needs immediacy.
If people could see how fast a want becomes a win, hesitation would disappear.
THE MOVE
Turn simplicity into a story.
Make the process as memorable as the desire itself.
THE IDEA
Yours in 1, 2 & 3.
A series of quirky films showing how any want — big or small, sensible or silly — can be fulfilled in just three steps.
Absurd, relatable motivations became the hook.
From everyday cravings to a lonely dog looking for a companion, each story landed the same truth: find it, contact, close.
That’s it.
THE OUTCOME
The message spread fast.
• Millions of views and shares across platforms
• Strong recall for the three-step buying process
• Increased buyer activity driven by clarity and humour
Cho Tot didn’t simplify buying.
It made it feel inevitable.
