Ad Store is an independent creative studio based in Vietnam.
Founded by Faisal Moti Khan, Ad Store draws on over two
decades of experience building brands across Vietnam and Asia.
We believe creativity has one job -
to make things move.
Markets.
Culture.
Business.
Ad Store began with
a simple refusal -
to make work that looks good but does nothing.
Our Philosophy
Strategy first.
Expression second.
Impact always.
Voted Independent Agency of the Year
in our first year of operation.
Our Work
Trusted by the best in the business.
Our campaigns have:
TOPPED
YOUTUBE
LEADERBOARDS
IN VIETNAM
RANKED
TOP 10 ACROSS
APAC AND
SOUTHEAST
ASIA
TOPPED
TET CAMPAIGN
RANKINGS IN
VIETNAM
Not because they were louder.
Because they were precise
About our Founder
A Vietnam resident for over 15 years, Faisal has led creative work for some of the region’s most respected brands.
Before founding Ad Store, he served as Creative Lead at MullenLowe Vietnam, and held senior creative roles across leading global agencies in Asia — working on brands spanning FMCG, technology, telecom, and consumer platforms.
Faisal Moti Khan
CEO and Founder
Faisal Moti Khan
CEO and Founder
A Vietnam resident for over 15 years, Faisal has led creative work for some of the region’s most respected brands.
Before founding Ad Store, he served as Creative Lead at MullenLowe Vietnam, and held senior creative roles across leading global agencies in Asia — working on brands spanning FMCG, technology, telecom, and consumer platforms.
His work reflects a consistent belief:
Marketing must evolve from
messaging to engagement, and from
attention to participation.
Recognition
Faisal’s work and perspective have been widely recognised:
Featured twice on
the cover of
Vietnam
Economic Times
Featured in
Esquire Vietnam
Named Top
Entrepreneur to
Watch by
IBTIMES UK
Jury member at
Spikes Asia,
Young Lions, and
leading platforms
nurturing future
marketing talent
Featured twice on
the cover of
Vietnam
Economic Times
Featured in
Esquire Vietnam
Named Top
Entrepreneur to
Watch by
IBTIMES UK
Jury member at
Spikes Asia,
Young Lions, and
leading platforms
nurturing future
marketing talent
DEFINING WHAT’S NEXT
Beyond advertising, Faisal is actively shaping the next phase
of brand–consumer relationships —
where audiences
where audiences don't just engage with brands,
they participate in them.
don’t just engage
with brands,
His work today extends into platforms that explore IP-led
ecosystems, ownership-driven engagement, and
participatory brand models —
designed for a generation that expects to
interact, not just consume.
Effemkay
A next-generation IP and film
studio creating original stories
and participation-led
frameworks for brands across
film, culture, and platforms.
Planet Tota
A participatory entertainment
ecosystem redefining how
brands, creators, and
communities co-create value
through engagement, ownership,
and shared experiences.
Effemkay
A next-generation IP and film
studio creating original stories
and participation-led
frameworks for brands across
film, culture, and platforms.
Planet Tota
A participatory entertainment
ecosystem redefining how
brands, creators, and
communities co-create value
through engagement, ownership,
and shared experiences.
From Campaigns To Platforms.
From Attention To Participation.
Writing The Next Chapter Of Marketing.